Revolutionizing the Future of Lubricants
At American Petro Lube, we're more than just a manufacturer of lubricants. We're a team of dedicated professionals on a mission to redefine industry standards, foster innovation, and contribute to a sustainable future. Our identity is shaped by a rich history, a commitment to excellence, and a vision that extends beyond products to the very essence of who we are.
The Story of a Revolution in Motion
At American Petro Lube (APL), we set out with a simple mission: to change the way people think about lubricants.
In 2023, APL was born out of a deep frustration. For decades, customers have been forced into an unfair choice: pay a premium for big-name branded oils, or settle for unreliable, low-quality alternatives. Neither of these options truly served the riders, car owners, and farmers who count on their vehicles for consistent performance and peace of mind. The truth is, big brands have little incentive to solve this problem, because consumer pain has long been their profitability.
With over 25 years of manufacturing expertise, our founder recognized this gap and decided to address it head-on. APL was created to deliver the best of both worlds: premium quality lubricants at a price that's fair and accessible.
Our products are crafted from top-tier base oils and advanced additive packages, ensuring superior engine protection, longer vehicle life, and real performance on the road and in the fields. This commitment has earned the trust of over 10,000 mechanics across 5 Indian states, a strong validation of what we stand for. From our modern plant in Ghaziabad, we are building a brand that is rooted in trust, performance, and affordability.
Our vision is clear: every rider, car owner, and farmer should have access to world-class lubricants without having to compromise between quality and price. APL is committed to becoming a household name in lubricants — a brand that stands with its consumers, not against them.
What we do?
At APL, unplanned downtime isn't an option. We provide end-to-end lubricant solutions that strengthen operations, support your team, and help you overcome challenges to seize new opportunities.
We blend all of our oils on-site in our ISO 9001 and ISO 14001 accredited factory using the finest quality base oils and the latest in additive technology to give you peace of mind when purchasing your motor oil.
We pride ourselves on stock availability. Our dedicated team is on hand and works tirelessly to ensure that your order is manufactured, checked, and dispatch on its way to your door within 48 hours.
At APL, we go the extra mile to make sure that you are satisfied with your products and that they arrive at your door in top condition. That's why 97% of our customers are delighted with our service.
Vision
At the heart of our vision is the relentless pursuit of innovation. Our vision is not just a statement; it's a commitment to shaping industries and contributing to a sustainable and prosperous global landscape. We, at APL, aspire to:
- We partner with clients to understand their needs and deliver not just lubricants, but solutions that empower their operations.
- Be catalysts for transformation in our industry and beyond.
- Be socially responsible to create a positive impact on the communities where we operate.
- Be environmentally responsible by managing our operations with high concern for safety.
Mission
As industries evolve and face new challenges, we're steadfast in our commitment to being at the forefront of lubricant solutions. By providing cutting-edge products, embracing sustainability, and partnering with our clients, we're contributing to a future where industries thrive, technology advances and progress prevails.